TikTok partners with Square to expand social e-commerce

TikTok announced on Tuesday a partnership with Square, a US digital payment company. The new product, Square x TikTok, lets merchants send TikTok fans to their online stores built with Square. The partnership is reminiscent of TikTok’s Chinese version Douyin directs short-video fans to buy things on Chinese e-commerce platforms, indicating TikTok owner ByteDance is trying to replicate its domestic success in the global market. [American Banker]