ByteDance is considering shutting down its stand-alone e-commerce app Douyin Box, according to a report by Chinese media outlet 36Kr. The company has denied the news to the media, adding that Douyin Box hasn’t suspended operations. The app was once highly anticipated, but 36Kr reported that daily active users on Douyin Box have now fallen to about 50,000, with monthly active users hovering around 350,000, far below rivals such as Xiaohongshu and Dewu. The app’s positioning as a trendy fashion platform attracted widespread attention upon launching last December, and it even made it into the top 10 iOS shopping apps in China shortly after it was unveiled, but it has since disappeared from the top 100. [36Kr, in Chinese]
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