Chinese fast fashion e-commerce platform Shein’s gross merchandise volume (GMV) exceeded $16 billion in the first half of 2022, growing more than 50% in a year, according to Chinese media outlet 36Kr. With the peak shopping season approaching, Shein is now expected to meet its annual sales target of $30 billion ahead of schedule. The fast fashion retailer reported a 15% growth in its average daily active users (DAU) in the first half of the year, surpassing 30 million (with a peak of 32 million). Average spend per customer is also up on the platform, with the average customer unit price in the global market in the first half of this year hitting $75, compared to $50 in 2019, $60 in 2020, and $70 in 2021. [36Kr, in Chinese]
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