Chinese e-commerce giant Alibaba announced that the 2022 Tmall Singles Day shopping event will begin presale at 8 p.m. on October 24, with the first selling period starting on October 31 and the second one on November 10. Singles Day shopping festival is China’s biggest online shopping festival. E-commerce giants like Tmall and JD often offer large discounts and promotions, hoping to boost sales. JD will also enter the presale and warm-up period in late October, according to the company. Taobao’s top two live streamers, Austin Li and Viya, whose gross merchandise value (GMV) on the first day of the 2021 pre-sale reached nearly RMB 19 billion ($2.7 billion), have stopped livestreaming this year and showing no sign of returning. Their absence may affect the GMV of Taobao’s Singles Day this year. [Dianshangbao, in Chinese]
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