Porsche’s first-half deliveries fall 16%, China sales plunge nearly one-third

Driven by pressure in the Chinese market and the expiration of US electric vehicle tax credits, Porsche delivered 122,306 vehicles worldwide in the first half of 2026, down 16% year over year. Deliveries in China plunged nearly one-third from a year earlier, which Porsche attributed to challenging market conditions and its continued focus on a value-over-volume sales strategy. In North America, Porsche’s largest sales region, first-half deliveries fell 13%, while deliveries in Europe excluding Germany declined 14%.

“We are below last year’s level, but the result is in line with our expectations,” said Matthias Becker, Porsche’s Board Member for Sales and Marketing. [Jiwei, in Chinese]