China’s video platform Bilibili is testing a new social feature targeting college and university students in China. The video site aims to further engage its younger user base with social networking services. The feature is called “campus,” reminiscent of Renren, a popular Facebook-like site in China that fell out of fashion in the mid-2010s. Renren’s decline has left a void in the student-focused social networking market. [NetEase, in Chinese]
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