Some Bilibili video creators see income reduced by as much as 80%: report

Video creators on Bilibili are seeing significant drops in income, with some reporting a decrease of as much as 80%, according to a Monday report by industry insight company Yunying Research. The report also pointed out that the site’s content structure has become increasingly focused on recommending vloggers with large fanbases, in contrast to Douyin, the Chinese equivalent of TikTok, which regularly promotes lesser-known accounts. According to the company’s financial report, Bilibili had 271.7 million average monthly active users in 2021. [36Kr, in Chinese]