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Dingdong Maicai to extend ready-made meals offering with new restaurants deal

Online grocer Dingdong Maicai has revealed that it will cooperate with restaurant brands including Wangrongcheng and Jingyuerong to develop more ready-made meals, a product category that is seen as an important part of the firm’s strategy for achieving full profitability this year. The NYSE-listed company turned a profit for the first time in the second quarter of 2022 and its founder and CEO Liang Changlin stated on an earnings call that the company is aiming to make a full profit this year. The fresh food e-commerce company has been selling ready-made meals since early 2021, with the category accounting for 14.9% of its overall GMV in the fourth quarter of that year. The company established a ready-made meals division in February of this year with links to more than 40 factories, including seven factories owned by Dingdong itself. [Securities Daily, in Chinese]

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