On July 11, Chinese automaker BYD and AI company MeetKai partnered to launch the BYD World virtual metaverse showroom, enabling an interactive online experience of the brand and its products for customers in America. BYD’s social media post reveals that BYD World first became accessible online in Ecuador on July 11, followed by an introduction in Chile on July 12. It is slated to subsequently launch in multiple Latin American markets. BYD maintains that, upon entering BYD World, users are able to engage in free digital exploration, garnering a thorough understanding of the BYD brand and its new energy vehicles available in the respective markets. The virtual showroom facilitates customized interactions, allowing users to delve into product details and specifications through its platform. Additional support is provided by an AI virtual consultant, offering personalized guidance to customers. Furthermore, MeetKai’s advanced XR technology makes it possible for customers to experience virtual test drives. [IThome, in Chinese]
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